Hello, please select your role.
Welcome,
It’s a pleasure to present my portfolio, which showcases a blend of professional experience and academic growth. With over 27 years in data-driven digital marketing, human-centric design, instructional design, and technical writing, I’ve had the opportunity to lead projects that require both strategic thinking and hands-on execution.
Experience
User-centered, front-end web developer, Conversion rate optimization technician, Data-driven designer, MarTech Instructor
Education
BA from Texas Tech University | Certifications from Harvard Business School in AI & Data Science
Tools
WordPress | Adobe & Google Suite | Generative AI Tools | R Studio | Figma | HTML & CSS | Scratch | SEMrush | Google Search Console & Analytics
Through my graduate studies at Texas Tech University’s Technical Communication program, I’ve refined my skills in a way that enhances clarity, accessibility, and impact in my work. This portfolio showcases a snapshot view of how I’ve applied these skills to deliver results that drive business success. I hope it gives you a clear sense of how I can bring value to your team.
Spotlight Projects
Persona-Driven Web Design
To My Fellow Scholars...
Reflective Memo
This portfolio reflects how I’ve integrated theory with practice—applying academic frameworks and research-based methodologies to elevate my professional work. From clarity and accessibility to audience engagement and ethical communication, this process has transformed not only how I work, but how I lead. As I now continue my academic journey through the EdD program at Johns Hopkins, I carry forward these lessons with a deeper commitment to making knowledge accessible, impactful, and human-centered.
Spotlight Artifact
Hey Y'all,
Thanks for stopping by my online portfolio to check out some of my favorite projects. Over the years, I’ve gained a lot of experience in web design, course design, and UX which stands for user-experience and is all about making cool stuff online function better for YOU the viewer.
Video Transcript
Hey Y’all,
Thanks for stopping by my online portfolio to check out some of my favorite projects. Over the years, I’ve gained a lot of experience in web design, course design, and UX which stands for user-experience and is all about making cool stuff online function better for YOU the viewer.
This portfolio is a snapshot of some of my favorite projects over the last 26+ years. I’m very intentional to blend real-world experience with what I’ve learned during my studies at Texas Tech University (Wreck ’em). Some of the content may seem very technical and “wordy” but I’m sharing this online portfolio with several different types of individuals like you, my Texas Tech professors, and even a potential employer. Hope you find something you enjoy and perhaps even find inspiring!
The purpose of this website is to share my design projects like websites, courses, videos, and more. I’ve spent time collecting some of my all-time favorites. Scroll down to see the options.
What’s the Jargon about?
Instructional Design & eLearning
The projects in this section aim to make learning a breeze by designing things that help you catch on quicker, even if learning online. Go ahead and take a look >
Multimedia Communication
These projects include different types of media elements like videos, images, and sound to help you better understand complicated things. See what you’ll find >
Technical Writing
The goal in these writing projects is to break down complex procedures or information so you can understand it clearly and get stuff done. Check ’em out >
User-Centered Design
These projects focus on putting you first, making sure everything I design works just right for the intended audience, aka the user! See it in action >
Simplifying The Complex.
Some of my Favorite Projects
“Effective communication is not just about writing, but about thinking clearly and making sure that your audience’s needs are met. It’s concise, relatable, and speaks to the very heart of what Technical Communication is all about: making information accessible.” – Kori
