Projects

Custom WordPress Mortgage Calculator

Custom WordPress Mortgage Calculator

In this step-by-step tutorial, I’ll show you how to use ChatGPT to generate and customize a fully functional mortgage calculator plugin for your WordPress website. Whether you’re a developer looking to save time or a beginner wanting to learn how AI can support your workflow, this guide walks you through the entire process—from prompt to plugin!

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Custom WordPress Calculator Plugin

Custom WordPress Calculator Plugin

I developed a custom WordPress plugin that functions as a water pump calculator, with the help of Claude 3.5 Sonnet. By providing a screenshot of an existing calculator, I prompted Claude to replicate it, resulting in a fully functional tool that can be easily integrated into any WordPress site.

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Generative AI Podcast Audio from Deck Presentation

Generative AI Podcast Audio from Deck Presentation

This project addresses the challenge of creating accessible, multimodal content that engages diverse learning styles without requiring extensive manual effort. By utilizing NotebookLM, I transformed a static PDF presentation deck into an interactive podcast audio file, allowing learners to engage with the material through auditory content. This solution enhances accessibility and saves time, making it easier to deliver information in multiple formats for different audience needs.

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Voice Acting for OTT Commercials

Voice Acting for OTT Commercials

This project involved providing voiceover work for OTT commercials targeting a global military audience. Using Rhetorical Theory to build trust through tone and User-Centered Design to address the unique challenges military families face during PCS moves, I ensured the messaging resonated deeply with the audience. By carefully pacing the narration to reduce cognitive load, the content was both engaging and easy to understand, making it an effective ad for OTT platforms like Hulu and YouTube.

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Musical Influences on Video Engagement

Musical Influences on Video Engagement

This project examines the impact of musical variations on the emotional tone of video content through Multimodal Theory. By using the same video, script, and setting while changing only the music, I demonstrate how different musical soundtracks can evoke shifts in mood—ranging from calm to upbeat to whimsical—showing how music influences audience perception and engagement.

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The Effectiveness of Video Tutorials as a Learning Medium

The Effectiveness of Video Tutorials as a Learning Medium

In this literature review, I explore the effectiveness of video tutorials as a learning tool, especially in technical education. I examine various studies that support the use of video in both educational and corporate environments, focusing on benefits like accessibility, cost-effectiveness, and increased engagement. I also address challenges in designing effective tutorials and consider how successful academic strategies might be applied to corporate settings for better technical communication and client education.

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Quantitative Data Visualization with RStudio

Quantitative Data Visualization with RStudio

In this RStudio project I used ggplot to create complex data visualizations, demonstrating proficiency in coding and data analysis. Through a step-by-step process, I developed visualizations that highlight relationships between multiple variables, effectively communicating insights from the data.

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Audience Segmentation & Personas

Audience Segmentation & Personas

Creating personas requires pulling in and organizing data like demographics (age, gender), psychographics (interests, values), and behaviors (buying habits). There’s often a lot of data, and the challenge is turning that into something useful without overwhelming the business.

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Marketing Brand & Voice Guides

Marketing Brand & Voice Guides

These Brand Guides integrate UCD with Visual Hierarchy and Gestalt Principles to showcase well-rounded design approaches, rooted in theory while remaining practical and user-focused. While each guide contains comparable elements, you’ll easily see the varied approaches.

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Standard Operating Procedures

Standard Operating Procedures

Crafted for a marketing department, developed using both Participatory Design and User-Centered Design methodologies, this project includes two Standard Operating Procedures (SOPs). By involving team members throughout the process and focusing on their specific needs, these SOPs were tailored to ensure clarity, efficiency, and usability, making them practical tools for day-to-day operations.

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Teaching WordPress on YouTube

Teaching WordPress on YouTube

See the quantitative data on the impact of applying Cognitive Load Theory to my video content to improve user viewing time. I’ve been a YouTuber since 2014, and throughout that time, I’ve learned some valuable lessons. The theories and strategies I share here are a culmination of those experiences, helping me evolve my content into videos that are both educational and engaging.

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Information Design to Boost Conversion Strategy

Information Design to Boost Conversion Strategy

See the before & after of this homepage redesign focused on improving user experience by applying Gestalt principles and reducing cognitive load. The new layout organizes content into clear, digestible sections, enhancing visual appeal and usability. By aligning customer needs with the company’s sales goals, the redesign creates a seamless path to conversion.

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