The Challenge
The Process
- Performed Ethnographic Research to discover the needs of entrepreneurs
- Used data visualization tools like R to analyze the interview data
- Worked with instructional designers to outline course objectives and align with persona-driven data
- Iterated & revised video scripts to align with the course learning objectives
- Record videos, and complete post production
The Solution
Use: Plain Language Theory & Multimodality Theory
AI tools like ChatGPT can seem technologically challenging for some. But Custom GPTs can be a valuable tool in this context, offering support in writing, marketing, and strategic planning tasks, thus helping entrepreneurs focus on driving their business forward.
I designed this curriculum to be structured for video instruction. You’ll find a step-by-step process as well as the video script for each section of the course.
“Empowering Entrepreneurs: Build a Custom GPT for Effective Marketing Communication,” is designed for aspiring and current entrepreneurs, startup founders, business students, and professionals looking to enhance their communication skills by leveraging AI. The course is designed to be taught through video instruction as an online course, offering flexibility for participants to learn at their own pace. An optional 90-minute live workshop and Q&A session will be offered at designated times each month for learners who would like to attend. This workshop will be facilitated by me and will cover the key skills taught in the course.
Drucker, P. (1985). Innovation and Entrepreneurship. Harper & Row.
Spinuzzi, C. (2015). Introduction to the Special Issue on Entrepreneurship Communication. IEEE Transactions on Professional Communication, 58(4), 347-350
Spartz, J. M., & Weber, R. P. (2018). Writing Entrepreneurs: A Survey of Attitudes, Habits, Skills, and Genres. Journal of Business and Technical Communication, 32(3), 317-349.
