Their Website BEFORE
The Challenge
Coalition of Community Assistance Volunteers (CCAV) had a very outdated website that did not rank well on Google. They needed an easier way to change content without having to worry about knowing how to code. They also needed an online presence to help their customers more easily understand the process of having their taxes prepared.
The Process
I applied both Rhetorical Theory and Information Design to guide the content and structure. Using Rhetorical Theory, I crafted persuasive and clear call-to-action language while aligning the site’s messaging with the audience’s needs and the company’s goals. Through Information Design, I reorganized the layout to ensure that visitors could easily navigate the site, improving the customer journey by presenting content in a logical and visually appealing way. The redesign also focused on a more professional look with cleaner fonts and colors, enhancing both usability and aesthetics.
The Solution
“It was an honor to be asked by Dr. Rice from Texas Tech University to help support a group who make such a large impact on our community in Lubbock, Texas. Hopefully this website will be used to educate the community about their options.”
After The Redesign
Hover over the hotspot to learn more.
Call To Action
Added a very clear Call to Action button with a pop of red color to catch your eye.
Happy Face
Humanizing their services was one key element of the redesign. Having a human face smile and make eye contact builds trust and reflects an ease of the process.
Rule of 3
I brought forward three of their key offerings, simplifying the user's navigation.
Search Engine Optimization
Clarity of Process
This section has a 50/50 split with colored backgrounds allowing the visual queues to categorize the conversation and simplify the complex process of filing taxes.
Suggested Section
This section was originally in the design presented, but the client opted to hide it due to their lack of content.
Social Proof
Final Reassurance
One final section to build trust and move the user to the Call To Action.
Footer
A footer is the final moment to be able to keep the user engaging. I added their logo, phone, address, hours of operation, and easy navigation text links.
