Rhetorical Theory: I used my voice strategically to engage and persuade the audience, creating a connection through tone and emotional appeal. By adding a “smile” to my voice, I conveyed positivity and warmth, which helped align with the brand’s approachable image.

User-Centered Design (UCD): I tailored my voice narration to match the audience’s expectations and the playful, user-friendly branding of the animation in the video. This ensured an enjoyable experience for the listeners, keeping them engaged while maintaining the fun tone of the brand.

Reducing Cognitive Load: By strategically pausing the narration during key moments of animation, I intentionally gave the viewer’s brain a break. This allows them to focus their attention on processing the visual information without the additional burden of simultaneously processing auditory input.

Semiotic Theory: By incorporating vocal cues, like the “smiling” tone, I communicated non-verbal messages that symbolized friendliness and trust. These cues reinforced the brand’s identity and made the narration feel welcoming and relatable.

The recording took many takes and many attempts to match the music, video animation, timing (60 seconds), and my tone. Below is an audio clip of one of the takes that didn’t make it.

By applying these theories I was able to deliver an accepted final product. The “smiling” tone primarily strengthens the ethos appeal in the video’s communication. Ethos refers to the credibility and trustworthiness of me, the speaker or, in this case, the brand voice. By using a friendly and approachable tone, I was able to establish a sense of warmth and goodwill, which encourages the audience to trust the message being conveyed. This can enhance the overall persuasiveness of the video’s communication, as people are more likely to be receptive to information from sources they perceive as credible and trustworthy.