Rebuild from Wix to WordPress

Tags: Information Design | Universal Design Theory | Websites | WordPress
Summary: I transitioned the website from Wix to WordPress, focusing on improving the overall design. The rebuild included optimizing content for search engines, enhancing user experience, and implementing a cleaner, more intuitive layout. These changes resulted in better search visibility, increased engagement, and a more polished brand presentation.

The Deliverable

TTU-Alumni-Website
See the Live Website
Google Lighthouse

Google’s Lighthouse scores for the new website. Test Performed Sept 2024.

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The Challenge

The San Antonio Alumni Chapter for Texas Tech University had a broken Wix website that had been abandoned by a volunteer who was unable to keep up with the demand. They needed a website to reflect their commitment to local community events, fundraising, and keeping the spirit of TTU alive and well in the San Antonio area.

The Theories & Solution

Multimodal Learning Theory: I use a combination of video and large images to create movement and impact on my web designs. This blend of media keeps users engaged, providing both visual interest and a dynamic way to convey information, ensuring that the content is both interactive and memorable.

User-Centered Design (UCD): Following Texas Tech’s online brand guide, I designed the website based on user behavior, ensuring a streamlined experience that caters to their expectations. By structuring content for quick access, such as upcoming events, I focus on delivering relevant information that keeps users engaged and helps them achieve their goals efficiently.

Accessibility: I make sure my web designs are accessible to all users by including features like alt text for images, keyboard navigation, and ensuring compatibility with screen readers. Closed captions or transcripts are also provided for any multimedia content, making the site more inclusive for users with disabilities or non-native speakers, ensuring that the design is accessible to a wider audience.

The Solution

I reached out to the chapter president asking if I could volunteer to build a new WordPress website and continue the care of the site as a volunteer donation of my time. The result was a high-end, on-brand website that has been shared by the Alumni network as an example to follow.

“I met Kori in June 2022. We were contacted by Kori after she saw our original chapter website that was hosted by Squarespace. The old website was kept up to date the best I could, but our former site administrator moved out of state, and it was very hard to keep up. Kori offered to help us with a new website for our chapter, and it debuted the following month, July 2022, to overwhelming success. The Texas Tech Alumni Association in Lubbock, TX, called it one of the best chapter websites they had seen, and other chapters have asked Kori with help with their own.

The website has been one of chapter’s lifelines. We have used it to sell our 2023 Fiesta Medals, which was an overwhelming success, and also for registration for our 2022 and 2023 Golf Tournaments, which made registration so much easier and streamlined the process. With the help of Kori and the website, we have made the most money for scholarships the last year since I started helping with the chapter 10 years ago.”

Trinidad Valdez

President, Texas Tech Alumni Association - San Antonio Chapter

See the Live Website

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