Technical Writing Archives

The Effectiveness of Video Tutorials as a Learning Medium

In this literature review, I explore the effectiveness of video tutorials as a learning tool, especially in technical education. I examine various studies that support the use of video in both educational and corporate environments, focusing on benefits like accessibility, cost-effectiveness, and increased engagement. I also address challenges in designing effective tutorials and consider how successful academic strategies might be applied to corporate settings for better technical communication and client education.

Audience Segmentation & Personas

Technical Writing

Creating personas requires pulling in and organizing data like demographics (age, gender), psychographics (interests, values), and behaviors (buying habits). There’s often a lot of data, and the challenge is turning that into something useful without overwhelming the business.

Marketing Brand & Voice Guides

Technical Writing

These Brand Guides integrate UCD with Visual Hierarchy and Gestalt Principles to showcase well-rounded design approaches, rooted in theory while remaining practical and user-focused. While each guide contains comparable elements, you’ll easily see the varied approaches.

Standard Operating Procedures

Technical Writing

Crafted for a marketing department, developed using both Participatory Design and User-Centered Design methodologies, this project includes two Standard Operating Procedures (SOPs). By involving team members throughout the process and focusing on their specific needs, these SOPs were tailored to ensure clarity, efficiency, and usability, making them practical tools for day-to-day operations.