A design methodology that prioritizes the needs, behaviors, and experiences of users throughout the development process, ensuring that products and communications are intuitive, accessible, and effectively meet user expectations.
I transitioned the website from Wix to WordPress, focusing on improving the overall design. The rebuild included optimizing content for search engines, enhancing user experience, and implementing a cleaner, more intuitive layout. These changes resulted in better search visibility, increased engagement, and a more polished brand presentation.
This kids’ website uses Multimodality Theory to create an engaging experience by combining visuals, sound, and text. The design encourages learning through multiple forms of media, making the site both interactive and easy to navigate. By applying clear information design and playful interaction, the site is accessible and fun for kids of all ages.
Explore the UX choices in this redesign by interacting with a hotspot image that showcases how information was organized, structured, and made accessible to users. See how Gestalt Principles and Plain Language Theory were applied to help users easily understand the process of filing their taxes for free.
This interactive Figma prototype was the culmination of teamwork! A few of my classmates and I were challenged to create a fictitious company, design the brand, design the business model, and finally develop an interactive prototype of what their website could be. Read through the pitch deck, click on the prototype, and follow the whole process as we revealed each step along the way.
By applying Cognitive Load Theory, I crafted a medium-fidelity prototype of an ecommerce website to reduce mental effort required for users to navigate and process information. The new layout simplifies decision-making by presenting content in a clear, structured manner, minimizing distractions and unnecessary complexity. This allows users to focus on key tasks, such as browsing or purchasing, without feeling overwhelmed.