Rhetorical Theory Archives

Voice Acting for OTT Commercials

This project involved providing voiceover work for OTT commercials targeting a global military audience. Using Rhetorical Theory to build trust through tone and User-Centered Design to address the unique challenges military families face during PCS moves, I ensured the messaging resonated deeply with the audience. By carefully pacing the narration to reduce cognitive load, the content was both engaging and easy to understand, making it an effective ad for OTT platforms like Hulu and YouTube.

Marketing Brand & Voice Guides

Technical Writing

These Brand Guides integrate UCD with Visual Hierarchy and Gestalt Principles to showcase well-rounded design approaches, rooted in theory while remaining practical and user-focused. While each guide contains comparable elements, you’ll easily see the varied approaches.

Voice Narration for Commercial Video

Multimedia Communication

See Reducing Cognitive Load Theory in action as I allow for intentional auditory pausing in this commercial video. UCD is in effect as well when I use direct appeal to help the audience self-identify and connect quickly with the content.

Voice Narration for #1 WordPress Plugin

Multimedia Communication

See how I applied Rhetorical and Semiotic Theories for the company behind the world’s leading WordPress calendar plugin. In the voice narration I was able to match their brand’s style with tone and ethos, creating a video with an approachable and user-friendly vibe, appealing to both new and experienced WordPress users.