Videos Archives - Kori Ashton

Voice Acting for OTT Commercials

This project involved providing voiceover work for OTT commercials targeting a global military audience. Using Rhetorical Theory to build trust through tone and User-Centered Design to address the unique challenges military families face during PCS moves, I ensured the messaging resonated deeply with the audience. By carefully pacing the narration to reduce cognitive load, the content was both engaging and easy to understand, making it an effective ad for OTT platforms like Hulu and YouTube.

Musical Influences on Video Engagement

Multimedia Communication

This project examines the impact of musical variations on the emotional tone of video content through Multimodal Theory. By using the same video, script, and setting while changing only the music, I demonstrate how different musical soundtracks can evoke shifts in mood—ranging from calm to upbeat to whimsical—showing how music influences audience perception and engagement.

Teaching WordPress on YouTube

Instructional Design & eLearning

See the quantitative data on the impact of applying Cognitive Load Theory to my video content to improve user viewing time. I’ve been a YouTuber since 2014, and throughout that time, I’ve learned some valuable lessons. The theories and strategies I share here are a culmination of those experiences, helping me evolve my content into videos that are both educational and engaging.

Voice Narration for Commercial Video

Multimedia Communication

See Reducing Cognitive Load Theory in action as I allow for intentional auditory pausing in this commercial video. UCD is in effect as well when I use direct appeal to help the audience self-identify and connect quickly with the content.

Video Game Workshop – Floor is Lava

Instructional Design & eLearning

Using Participatory Design techniques & UCD, I designed and facilitated a Kids’ Scratch Camp where participants developed their own video games using Scratch. I created the course curriculum and instructional videos, ensuring alignment with learning objectives and usability best practices.

Using Music to Teach Homophones

Multimedia Communication

When creating my homophones song, I applied Universal Design to make it accessible and engaging for all learners. By incorporating simple language, clear visuals, and a catchy melody, I ensured the lesson was easy to grasp and enjoyable for children with diverse learning needs.

Voice Narration for #1 WordPress Plugin

Multimedia Communication

See how I applied Rhetorical and Semiotic Theories for the company behind the world’s leading WordPress calendar plugin. In the voice narration I was able to match their brand’s style with tone and ethos, creating a video with an approachable and user-friendly vibe, appealing to both new and experienced WordPress users.