This project involved providing voiceover work for OTT commercials targeting a global military audience. Using Rhetorical Theory to build trust through tone and User-Centered Design to address the unique challenges military families face during PCS moves, I ensured the messaging resonated deeply with the audience. By carefully pacing the narration to reduce cognitive load, the content was both engaging and easy to understand, making it an effective ad for OTT platforms like Hulu and YouTube.
Voice Over Work
“Voice over work” refers to the process of recording a voice to be used in media such as videos, films, commercials, podcasts, video games, and animations. The voice is typically used to narrate, explain, or provide dialogue, often without the speaker being seen on screen. Voice actors or voice over artists perform this work, using their voice to convey emotion, tone, and clarity.
Brand & Website Design for a Kids’ Code Camp
This kids’ website uses Multimodality Theory to create an engaging experience by combining visuals, sound, and text. The design encourages learning through multiple forms of media, making the site both interactive and easy to navigate. By applying clear information design and playful interaction, the site is accessible and fun for kids of all ages.
Voice Narration for Commercial Video
See Reducing Cognitive Load Theory in action as I allow for intentional auditory pausing in this commercial video. UCD is in effect as well when I use direct appeal to help the audience self-identify and connect quickly with the content.
Voice Narration for #1 WordPress Plugin
See how I applied Rhetorical and Semiotic Theories for the company behind the world’s leading WordPress calendar plugin. In the voice narration I was able to match their brand’s style with tone and ethos, creating a video with an approachable and user-friendly vibe, appealing to both new and experienced WordPress users.